Welcome to the Wakefield Doctrine!
When I am in my car, which is at least 3 hours a day, I enjoy listening to the radio. Having appropriately* eclectic taste in music, the pre-sets will take me straight to anything except ‘Talk Radio’. To be a little more revelatory, these are: (2) ‘dinosaur rock’ stations, (2) college stations, (1) country music, (1) top 40 and one Classical Music station. There are, however, two things about time in radio-land that really bother me:
- at least once every two weeks or so I will hear the same song played on two ‘different’ rock stations at the same time. Really. (Yeah I suppose given a playlist that can’t exceed 40 songs, I shouldn’t sound so surprised) and
- nearly all the commercials are for cars and mattresses…I’d guess 80% of all ads run during business hours are for stores selling ‘sleep systems’ and stores selling cars (NEW! PRE-OWNED!! IMAGINARY!!). These little announcements include: a car dealer telling me that he will give me money and a new car if I bring him my car (“Drive it or push it or have it towed!! We don’t care!! Just get it down here!“) followed by an advisory that ‘the most trusted Mattress Institution in the world’ is having a sale, followed in turn by another, different car dealer who wants to put me inside of a new car as soon as possible!! (they confide in me that JD Powers Institute for Demographic Excellence is considering them to be best car dealership in the Western World in 2012).
Fortunately, I have my 2 college stations ( www.whus.org and www.wriu.org ). While these stations don’t have commercials, they do have PSAs ( Public Service Announcements) to run every hour or two. (These PSA’s consist of listening to a sincere child actor tell us how bullying is a crime against nature and how it is important to: “remember the piping plover when you ride your bike to the natural food store to buy some groat clusters for lunch.”) All in all a very small price to pay for the excellent musical variety.
* I am a clark
http://www.youtube.com/watch?v=qbSitJyyStg