Welcome to the Wakefield Doctrine ( the theory of clarks, scotts and rogers )
(We so love the movie, Airplane! that we’re going to leave the clip up, cause it perfectly evokes the airline terminal experience. The Post that originally was to follow unfortunately has faded like a half-formed dream.)
Instead lets go the simple route, what do we know about the likes and dislikes of our three personality types?
clarks totally love (self-created) daunting challenges/clarks hate metrics and measurements
scotts totally love large sound and loud noise/scotts totally hate inconsistency
rogers totally love history and tradition/rogers totally hate hidden novelty
We are constantly describing what clarks, scotts and rogers like and dislike about life, and the world at large. We do this, not just to make your Christmas Shopping easier, we do it because what a person likes and dislikes tells us everything about the world that they are experiencing.
Too bad. It’s true though, what you dislike in the world, or better to say, how you describe what you don’t like in the world defines the world, at least the one that you are personally experiencing. We tend to make a big deal about the ‘how you are describing it part’ simply because the Wakefield Doctrine is predicated on the idea that we all live in a reality that is to a small but very significant degree, personal to us. We refer to it as our ‘worldview’. This is a good term, as it implies that the world in common is still as it is for everyone, but for me (and you) there are little differences that might not be the same for the scott sitting behind me in class or the roger who is my manager at work.
In fact, since we are on this track today, I will say the Wakefield Doctrine is all about the description of your individual worldview. Know that the person you are trying to sell, seduce, avoid or fight has a different worldview and you are way, way ahead of the game. Know which worldview they are experiencing and you will win the game.
Pretty simple, isn’t it?
How to know the other person’s worldview, what those three worldviews are like and how they advantage you…that is the purpose of this blog. It might not be the best organized personality types blog, hell, there are a ton of better written, organized or presented personality theories out there, but none of them have the Wakefield Doctrine as their raison d’etre.
We do.
So read, learn and ask Questions. If you have made it this far, reading the Post through to the end, then you are the kind of person we are looking for! (I have been told by people, whose opinion I value, that many people like to read blogs but when it comes to actually writing a Comment get uncomfortable. I believe them. So, if you have never written a Comment at a blog before here is how it works: at the bottom of the Post is the place to write your question/Comment/Remark. You will be prompted to enter your email and it says that we will not use your email, which is true. Then you write your Comment and hit the button. At that point it shows up in the queque and I see it and hit approve. That simple. We have the extra step before it shows up on the blog mostly to eliminate spam and the weird secret emails that do links into the site, stuff like that. But I read every single Comment that comes in and I have never seen a Comment that was too incorrect or silly to Post.)
So try it! Who knows, you win a Wakefield Doctrine Tee Shirt!!