Welcome to the (hey! where did the clever, made-me-think-of-Charles-Dickens, little subtitles go?) Wakefield Doctrine, aka the theory of clarks, scotts and rogers.

Please, everyone* remain calm, we are in the midst of a slight remodel effort, everything is still where it has always been, sort of. You might have noticed that the Post Title is no longer the Wakefield Doctrine (…>obscure, but clever reference goes here…<) and there is a “Tag Cloud” to the right of the Post and there is even a little Twitter thing down lower in the right sidebar.  All part of the Final 90 effort. (Readers should go back to sometime around August 4 or 6 and read the Post where we decided that if there is not a significant increase in the Readership around here, we be pullin the plug.)

So, seeing as we don’t want to see that happen, we brought in an Expert. Yes, we have a Consultant. (How cool, mainstream, “hey folks we need to get some professional help here”, “does anyone know of anyone who can help us”, effort is this?  Isn’t this the kind of thing that ends up bringing in people who make suggestions that result in a layer of middle-management types?…hey, wait a minute!…let me check the Doctrine…hmmm…Middle Easternn…Midilothian (??)…Mental Disease…Middle Age….Middle Management! (gotcha!)…Damn, is that a photo of James Spader? goddamn it, look at the citation: “rogers are most often found as Middle Managers in any organisation. With their natural propensity for placing procedures and processes before production and profit, the rogerian Middle Manager is the foundation of any top-heavy, change resistant organization…” Holy shit! quick, get rid of that water cooler…hurry up!, what? no, I did not order a pallet of color-coordinated office supplies!! (no, I do not want a ream of personalized Post-its!!) wtf ! where did that “When Eagles Soar!!” poster come from?!  oh man, I think they’ve have gotten in already! Jesus Christ, there is a Sign Up sheet for the Wakefield Doctrine pic-a-nic, on the…hey! we don’t have a Bulletin Board!  People, we have a significant rogerian infiltration problem. Only one thing to do…we need a scott! stat!!

Oh, hey… I’m sorry. I got a little off track.
Where was I? …explaining how we have retained the services of a professional blog consultant,  Rebecca?  yeah, stand up…people this is Rebecca. She owns a company called Web-Savvy-Marketing (www.web-savvy-marketing.com ) and she is here to help us. Now, everyone say hello.
Please save your questions for later.  (yeah glenn, you will have a chance to ask questions….provided that you it make past “Mr. Moderator”…lol)
No, I’m serious. Real person, real Consultant and we will all be helpful and cooperative, won’t we? (…no, Britney, I do not think she has a problem with imaginary high school students…why that would be nice, I’m sure she would enjoy that…but lets wait until she gets settled in here…then you can show her around Mill Fill High…that would be great…)

In any event, you will see the effects of Rebecca’s suggestions as we continue to try and modernise and compartmentalise… Yes, she does in fact hail from “Michigan”, the same putative “State” as Mel claims to live in, (no I doubt if they know each other, glenn). So if anyone has any questions about changes or suggestions for changes, thats what we have her here for, so don’t be shy.

Wakefield Doctrine Lesson of the Day? 
Sure… why not? You know it is kind of early, we can hardly say we know her,  but I think I would would tend towards scott, maybe an evolved clark but definitely not a roger. A hat? (for her damn head)? I think it is best that we wait a bit, see how well things go this Fall. Hate to be Mr. Bringdown, but if we do not hit our numbers by the scheduled date…. (yes, that is the rogerian expression, pronounced: “dit…dit…dit”). It was coined by the Progenitor roger, sometime in the early 1980’s. It is most commonly used as an alternative to ‘e.g.’ (Latin for ‘exempli gratia’) but with an added inference of (the equally Latin), ‘et cetera’, plus an ever so slight overtone of ‘ad infinitum’…

So lets all welcome Miz Becca to the Doctrine, (glenn, you can take off the gag if you promise to be polite to our guest, or better yet…tell Ms. AKH whatever you want to say and if she will say it, I will allow it in Comments)…roger, please stop playing with the three-hole punch, there will be time for making up Report Binders later, yes I am sure she does appreciate neatness.

So, lets go out today and find someone who has not been to the Wakefield Doctrine blog (www.wakefielddoctrine.com) ( how hard can that be?) find them and make them go and read and Comment. Tell them there is a (nearly free) hat in their future if they do this thing.

* by ‘everyone’, we mean all the Visitors** who are not currently, actively engaged in writing this Post
** by ‘all the Visitors’, we mean everyone but me, so that would probably mean, ‘both of you’