Welcome to: 

the Wakefield Doctrine (the theory of clarks, scotts and rogers) a unique, effective and fun way to understand the behavior of those around us. Whether at home or at work or at play, the Wakefield Doctrine allows you to finally make sense of the actions and reactions of your friends and family!  It will  also give you the capability to predict (their) behavior in virtually any situation! 

Pretty bold claims, no?  No, (apparently not when compared to what else there is out there under the category “understanding people”).
I just did a quick search of the internet using understanding other people/behavior or others/human behavior…damn, there sure are a lot of awfully official and highly respected websites and blogs out there!  Not only are they all very well credentiallated, but they have little pictures of the author, underneath which they let you know that you are dealing with a serious writer-thing…allow me to present some examples: 

Smart, authentic insights for solo advisors, practice leaders and consulting firm leaders 

Your real edge is how you do what you do.  Not your methodology but your humanology.  Are you genuine?  Do you really care about the results you’re creating?  Are you likable (but not a sycophant)?  Do you use humor effectively?  Do you get clients the answers they need and help them feel good about working with you?  Even when—especially when—you’re doing tough, game-changing work? 

Readers of the Doctrine  know that we are quite comfortable copy-pasting whole websites, photos, videos, pretty much anything we feel will help us write a Post.  The above excerpt got me going, so I speed-surfed through a ton of blogs and sites when I came upon the following “About the Author”.  There was something about the completeness of the bio that totally stopped me in my tracks.  Here is what I read: (am not making this up!)

I’m a professor.  It’s my second career.  Before that I was an activist.  I had lived for six years on The Farm, the world’s largest hippie commune.  I co-founded 20/20 Vision a National environmental organization.  I ran a foundation.  I was director of Public Affairs at The Body Shop International.  I consulted to green companies like Ben and Jerry’s.  I developed water projects in Guatemala villages and earned a degree in Public Policy from U.C. Berkeley..Now I teach college-level psychology, economics, history, philosophy, marketing and sociology at Expression College for the Digital Arts.  With Deacon and other collaborators I research and write academically about some of the greatest and grandest of mysteries, the origins of life, how hierarchies emerge (like from physics to chemistry to life to consciousness), the physical origins of purposive systems (about how mattering emerges from matter) the relationship between energy and information and the nature of information. 

I have three children ages 28, 25, and 18.  I play upright and electric bass (including 7 string) and sing in jazz, funk, soul, rock and folk bands.  I kid around a lot.  My students say I teach as though my hair were on fire.  I love a good conversation.  I’m pretty bad at small talk.  I speed listen to audio books and prefer it to reading texts. 

 A few months ago I heard the only definition of spiritual that I’d subscribe to:  An open channel between intellect and feeling, rationality and gut, taking theory to heart and heart to theory.  Most academics don’t trust this approach.  They think it distorts the theory and that detachment is better.  I think it certainly can distort, so my main aim is to figure out how to create the open channel without distorting.  I’m primarily interested in how to cultivate a sophisticated gut–wisdom–by means of more skillful and subtle critical thinking skills and methods. 

  Ask a question or send a topic.  It could well turn into an article 

 Damn!  No wonder we are not being contacted by major universities and/or multi-national corporations.  Our “About” content so totally sub-par!  Really need to spiff up the resume and maybe monetize a little and perhaps some sponsorship from a Consultants-R-Us blog.  That might be the best path.  

Wait a minute!  Hold on now, there is something about the two clips above that is, somehow  familiar…what the hell is it?…where have I seen… direct short sentences, but “…methodology…humanology…” there ain’t no such word!  Hey! there’s a clark in there somewhere!  Yeah, that’s it!
And the second one…what is it about those long, very impressive sentences…”I ran a foundation…I consulted Ben and Jerry…I developed Guatemalan villages…I teach everything to Harvard Deans…I sing in funk-soul-rock bands… isn’t that a lot of personal pronouns?…Wait a minute! …” roger!!!  Come out of there! damn only “an-ascot wearing,-smoke-a-briar-pipe-while-holding-a-carved-Meerschaum-in-one-hand-with-the-other-resting-on-an-authentic- medieval-globe-all-while-listening-to-a-Miles Davis-interprets-Giuseppe-Scarlotti-album-(as played by Pat Methany)”, only that level roger could write an About Me like this.

We came “this” close to deleting the whole Post this morning as being either: “poor Wakefield Doctrine, we are not as famous as everyone else is” or “jeez all those other writers have better bios than we have”.  And then the obvious became obvious enough…in the above examples you see a roger and a clark writing blogs without stopping  to consider the implications and ramifications of their un-realized potential aspects stuff.
Hey, we do that kind of stuff everyday without breaking a sweat! (No example of a scott  writing a blog, the scotts are on TV selling self-absorbing, free handdrill-powered sweat rags, which double as mascara applicators).

Better now.

Besides, if we were to re-write the About Section here at the Doctrine, there simply would not be enough room.  What with DownSprings Joanne, MS AKH, glenn, Phyllis and DS#1 and, of course, we would not leave out Janie and Britney and Jimmie,  and Mr. B. not to mention the Slovenians and Mel and Jason and Ronin and Pixieblonde and all three Progenitors .  Damn, there really is not room for all of the “authors” to do a proper About the Author…unless…

           “And the Above all are founding Members of the “Millard Fillmore Gregorian-Jazz Glee Club and FUnk Revival Band”.