Welcome to the Wakefield Doctrine (the theory of clarks, scotts and rogers)
The Wakefield Doctrine is a way to understand the behavior of people. It is a perspective that allows you to know more about the other person than they know about themselves. It is a tool with which you can overcome bad habits and self-defeating behavior. And it, (this Wakefield Doctrine), is fun. Simple to understand for those people with innate curiosity and intellectual confidence, the Wakefield Doctrine lets you see the world from a different angle, an angle from which personality types are discernible without the need to ask questions, get the other person to fill out a survey and totally without the need to employ any math involving chi square distribution or standard deviations.
The Wakefield Doctrine maintains that all people are born with the potential to relate themselves to the world in one of three characteristic ways, as an Outsider (clarks), as a Predator (scotts) or as a Member of the Herd (rogers). It is (the Wakefield Doctrine maintains) the character of this relationship that produces what is commonly referred to as personality or personality type. This is not overly unique in the world of personality theories. What is unique, is that the Wakefield Doctrine insists that not only do people relate themselves to the world in these three characteristic ways, but the world for them does, in fact, reflect the qualities implied by the relationship.
Plainly put, we live in what can only be described as a personal reality. This is not to imply anything overly mystical, magical or fantastic. Trees do not talk (unless we are willing to listen), prey do not yearn to be brought down (unless we abandon our reason) and the world is not quantifiable nor is it governed by Rules that we alone are able to appreciate (unless we are rogers).
This aspect of the Wakefield Doctrine that includes the existence or personal realities is the difficult part for approximately 2/3s of the people who come across this blog. They, (these 2/3s), are not able to imagine (for the sake of experiment) that everyone they know is experiencing a reality that is different (this difference ranging from barely noticeable to oh-my-god) from what they believe is the only real reality. They might try to understand the principles of the Wakefield Doctrine (very likely to succeed) and they might even persist in trying to identify people by their personality types (many of them get it, sort of) but they rarely ever get to experience the primary benefit of this approach to understanding the people in their lives. They never get it enough to understand that everyone they encounter in the course of the day (today!) is acting in an entirely appropriate manner, consistent with the world as they are experiencing it.
(We call these personal realities, ‘worldviews’ ).
Well this blog is simply not for them.
It is for you.
(I mean, seriously, if you have read this far into this Post, then I will say, without fear of contradiction, that you have the qualities that are required to find this thing useful and fun. And if you have any question about that happening, write a Comment and your specific question will be answered.)
The three personal realities are referred to as:
- clarks (the Outsider)…the most likely to immediately understand the Wakefield Doctrine and the most likely to be willing to learn about and the one (of the three) who will benefit the most
- scotts (the Predator)… the third most likely to understand the Wakefield Doctrine and the most likely to see the immediate benefits (lets call that the ‘advantages’ for this personality type)
- rogers (the Member of the Herd)… the second most likely to understand the principles of the Wakefield Doctrine and the most likely to pretend to employ the tools for themselves
Well, that wraps up ‘non-allegorical’ Monday.
Coming this week… (possibly) the next Installment of the Collision at the Calypso Club, probably another video Post and most definitely a Post about Wakefield Doctrine Road Trips
* refers to Allegorical Mondays which is a series in which installments of an allegorical Tale of the Three Personality Types is run. You can read it all in one place here
** there is a famous statement, usually attributed to David Ogilvy, ‘the average consumer is not a moron, she is your wife’*** this guy actually has insights that is a benefit to any of us looking to do something more in this blogosphere so here is a link to some of his other quotes
*** actually this appears to be a truncation of the full quote